If you want to learn search engine optimization tips on how to rank your site on Google, then this is the right page to find list put together in a single document.
Google starter guide is HERE.
The senior ex-engineer at Google, Matt Cutts said that “domain-age is a very crucial element. (But) high-quality content plays a vital role than the age of the domain.”
Usage of Keywords in your Domain name
Picking the perfect domain name is very important in business life and in website optimization. You should use keywords in their domain name. (But keywords should be put in meta titles and meta descriptions because keywords appearing in bold affect the search results positively.)
Use your Most Important Keyword as the First Word in your Domain
It is not only an indisputable keyword ranking factor but also one you cannot ignore when it comes to boosting the ranking of you site on search engines.
Domain Registration Length
Matt Cutts also said that search engine doesn’t use the length of registration as a key factor to ranking of sites.
The main reason to that will compel you to renew your domain if it is the primary area of your site and if you want to retain it for a while, or you would just replace it so that you don’t worry about your domain expiring.
Keyword in Sub-domain
One of the most crucial keyword ranking factors is to place your keywords in the subdomain factor.
Moz’s 2011 panel have proved that this perspective can improve the ranking of a site on Google pages.
Importance of Domain History
You need to understand that Google is a very smart tool; the history of the domain, regardless of whether you are bad or good, is always known to it as long as you are on the world wide web.
Google supports websites that have high-quality content of a long time and markets such sites a lot.
Exact Match Domains- EMD
EMDs are a crucial factor as well as one of the components that Google SEO uses when making ranking decisions.
But note that the Google algorithm minimizes low-quality “exact match” for domains especially for search results.
Short EMDs give a high-quality website an advantage over the others.
Battle of the Titans: Private versus Public
This is a controversial subject and Google has never published any report arguing any to be better than the other.
Turning on the whois privacy isn’t automatically wrong. However, as soon as you get a couple of these elements, you typically talk about a very different kind of webmaster than the person who just has one website or so.
The wisest thing to do is to be honest with the search engines.
Penalty for ‘’Whois’’ Owner
When Google finds out you have been spamming your content, it ranks You low on search engines.
Country Code TLD
The country code TLD (.at, .de, .pt, and so on) is a search engine tool that
- boosts ranking for a particular country
- but limits the ability of the site to be listed on a global scale.
Include keywords in your title
Incorporating keywords in the title is a reasonable thing to do especially if you want to increase your Google ranking.
It is a powerful On Page SEO method to boost your page ranking.
Meta Title starting with Keyword
Title tags having keywords at the onset of the article perform much better than when you put the keywords at the end of the sentence in a title.
Placing keywords in the Meta Description
Putting your keywords in descriptions is also a smart move and does make a little benefit, although not necessarily essential.
Embedding a keyword in H1 Tag
H1 tags are the “second title words”;
if you use the right keywords in the H1 Tag, Google search engines may boost your rankings.
Most used keyword in content (text, images)
Using keywords will boost up your SEO rankings.
However, it is not good to go overdose, as this may significantly compromise the write-up as well as the ranking.
The length of your content
Longer articles (with 2000+ words) are more preferred than the shorter articles.
SEO experts discovered that the length of the article correlates with SERP position.
The keyword density factor
Keyword density is a crucial element for Google as it is used to determine the topic of a site. If you use your keywords too much, it can impact your SEO ranking negatively.
LSI Keywords in Article
LSI- Latent Semantic Indexing watchwords in substance remove significance from words with many meanings. This LSI empowers to think of value material.
LSI Keywords in the Title and Meta description
Utilizing catchphrases as a part of Meta portrayals and the title has been observed to raise SEO rankings.
Say no to copied content, regardless of the possibility that it’s somewhat changed, as it can adversely impact indexed lists.
Page Loading Scheme in HTML source
Page code and document size influence the velocity of the stacking page.
The web crawlers check the page speed as one of the variables which impact positioning. Google does not favor a page that takes more time to load.
Page Loading Scheme in Google Chrome
Google now and again utilizes the Chrome client information to handle the page stacking time better as it contemplates the velocity of the recording server, CND use and different signs that are not identified with HTML.
Optimization of Images
Improvement of pictures (informative name, ALT content, title, depiction, and inscription) are significant for positioning in web search tools.
Adding new substance to a page adds freshness to your site. Ensure the overhauls are visited enough, as and when required.
It is another strategy used to help rankings.
Keywords in H2 and H3 Tags
Making the slogan show up in the subheadings, in the H2 or H3 arrangement, is another well known element for SEO rankings.
Outbound Link Quality
Some SEO specialists believe that linking to authority websites sends trust signs to Google, in this way enhancing positioning.
Linguistic use and Spelling Check
Appropriate semantic use and right spelling are a measure of value. Google’s plainly expressed if that affects positioning of websites.
Mixed Media with text Content
Number of Outbound Links (OBL)
Abundance does take after outbound connections and it spills page positions and adversely affects you positioning on the search engines.
The Number of Internal Links of a Page
The quantity of internal links to a page advises about its pertinence to different pages on the site. It is a genuine proclamation and aides in SEO positioning.
Recommended tool: https://ahrefs.com/
Broken links can influence SEO positioning and as web search tools check the ease of use of a site.
If a user visits the website and goes over a considerable measure of “broken connections”, it can lead to a total mess. If users find too many “404” blunder pages, this reduces your site estimations.
The site gets named as “disregarded and a place that is not used”.
Make sure your content is easy to read. Guests like to peruse straightforward dialect and Google helps the site that can draw in the internet users to keep them snared on the site for more.
Messy coding and HTML mistakes are indications of a low-quality site, and numerous SEO specialists have the conclusion that it’s a noteworthy sign of shortcoming.
Human Editing (manual SERP ranking)
Google recorded a patent for a framework that permits human editors to make use of the SERPs.
Be that as it may, this thing does not have any affirmation yet.
Keyword Usage in URL
Utilizing the keyword as a part of the URL is helpful and is a standout amongst the most vital importance signals.
Page Priority in Sitemap
The page priority is given through sitemap.xml document that may affect ranking up to a certain point.
Citing References and Source Links
The source links judge the quality of the substance, and the references given towards the end of the article.
Too many Outbound Links
An excessive number of outbound links can harm the Google ranking.
Easy to use Layouts (UX)
The main content is easy to read if the page format is easy to understand and traversable.
High Quality, Unique Content
The content should be interesting and get an accurate level of freshness and originality.
Contact Us page
The contact information (Company name, email, address) ought to be complete if you want your site to be Google’s most loved kid.
A satisfying and business-like website design empowers Google to sort out the substance individually. It helps in Google positioning.
Developing your sites content continuously is an additional shelter.
Google affirms that they record SSL endorsements furthermore that the utilization of HTTPS helps the site to rank better.
Surveys and Feedback
If your site is emphatically reviewed in Google Business, then it can assuredly help in Google positioning.
Backlinks from Aged Domains
Did you realize that utilizing backlinks from matured spaces are more capable than connections got from the more up to date ones? Yes, this is verified.
Links from „.edu” or „.gov’’ Domains
In spite of the fact that this variable is not so critical, but rather it counts for taking SEO rankings a step higher.
Get your Competitors’ Links
You can also make use of links that come from other pages in the same SERP. It has been proven to increase SEO ranking.
Select online networking and get your pages connected for having a positive impact on SEO rankings.
Bad IP Neighbors
Stop the BH SEO traps, as connections from awful IP neighbors, can accomplish more mischief than great.
Linking Domain Relevancy
A compelling SEO technique dependably concentrates on getting pertinent connections. Thus, a link from a comparable site is more capable than a link from an entirely random one.
A link that is attached to the content of the page is incredibly stronger than a link that comes from an unrelated page.
The back link age is essential. The more established backlinks are more intense than the recently stamped ones.
Profile Links in Forum
Google downgraded links from forum profiles. It happened because of bunch of spamming.
Word Count in Linking Content
Backlink from long articles is greater than the link is inside a short piece.
The Quality of Linking Content
Backlincks from junk spun content are wrong signal for search engine bots.
Tool for bad links removing: Linkdetox
The news is affirmed; Google prefers locales with bunches of direct activity as it determines the quality of the website.
Google gathers Chrome Browser Usage Data. Pages bookmarked in Chrome get help in SEO positioning.
Google down positions a page with DMC Complaints, so it’s ideal to know about this.
Number of Quality Social Sharing Sites
Social shares on Reddit, Digg, StumbleUpon, Twitter, Google+, Pinterest (and so on) can boost SEO ranking.
Brands now and again get said without getting clickable linked, but Google use the non-hyperlinked brand notice as a trade mark signal for boosting SEO positioning.
Google claims the RSS Subscriber number is a prominent brand and quality signal.
The Panda Penalty
Panda penalty hits such destinations with thin, scraped content.
Linking to Punished Websites
Linking to penalted websites, like spammer drug store sites, can hit and hurt your web presence.
Annoying Popups and Promotions
The Google Rater Guidelines Document does not support different commercials and ads which are diverting.
This is an indication of a low-quality site and in this manner, contrarily influences Google positioning.
Too many ad „Above the Fold”
Did you know, “The Page Layout Algorithm” punishes destinations with promotions and microscopic content over the fold? It is a variable that can influence SEO positioning.
IP Address Spam
If the server IP address is hailed for spamming, then this may hurt all the websites ranking in this IP.
Web sites that face penalization by Google Penguin are less noticeable.
Links from same class C IP
Unnatural links that come from websites on the same server IP shows blog network link building. This is not a good thing for SEO ranking.
Manual Penalty likewise exists, and Google is notable for the Inter-flora disaster.
Official site: Google Support
Google Dance is used by Google to find out if the website is trying to game the algorithm.
You could use the reconsideration request if your website suffered a penalty as it can lift the penalty.